Placement Laundering Fraud

There is an unsung kind of ad fraud brewing in the ad tech space — placement laundering fraud. On the show, Jeff Kline discusses what placement laundering fraud is, how it can be identified, and possible solutions to it. Listen to learn more.

Guest

Jeff Kline: Jeff has held managing, lead, senior, and principal data scientist roles in a variety of industries including ad tech, digital media measurement, insurance, and finance. He has published dozens of papers in top journals and conferences on a range of topics including convex optimization, linear algebra, number theory, discrete optimization, internet measurement, and machine learning, and he is co-author on several patents. Early in his career, Jeff developed the data replication software that was used by the LIGO Scientific Collaboration. Jeff received his Ph.D. in Mathematics from the University of Wisconsin–Madison.