Ad Network Tomography

Data sharing in the ad tech space has largely been a black box system. While it is obvious the data is being collected, the data sharing process is obscure to users. On the show today, Maaz Bin Musa and Rishab, both researchers at the University of Iowa, speak about the importance of data transparency and their tool, ATOM for data transparency. Listen to find out how ATOM uncovers data-sharing relationships in the ad-tech space.

Guests

Maaz Bin Musa

Rishab Nithyanand: I am currently a fourth year PhD student at the University of Iowa Department of Computer Science under the supervision of Dr. Rishab Nithyanand. I am a Research Assistant at Security, Privacy, and Anonymity Research Team (SPARTA Lab). I enjoy research around data flows in online eco-systems such as measuring advertising and tracking online, tracking data misuse on social media etc. Recently, I have also started research on the compliance of data rights policies surrounding these data flows as well.