Casual Affective Triggers

Crafting survey questions is one thing but getting your audience to fill it is yet another. On the show today, we speak with Alexander Nolte, an Associate Professor at the University of Tartu. Alexander discussed the use of Casual Affective Triggers (CAT) to incentivize people to accept survey invitations and improve the completion rate. He revealed the impact of CATs on survey response rates from a study he conducted.

Guest

Alexander Nolte: Alexander Nolte is an Associate Professor at the Institute of Computer Science at the University of Tartu and an Adjunct Associate Professor at the Software and Societal Systems Department at Carnegie Mellon University. He holds a master’s degree in computer science from TU Dortmund University and a PhD in information systems from the University of Duisburg-Essen. His research takes place at the intersection between human computer interaction, information systems and software engineering and focuses on understanding and developing means to support collaboration in corporate, entrepreneurial, civic, educational, and scientific settings.