User Perceptions of Problematic Ads

Eric Zeng joins us to discuss his study around understanding bad ads and efforts that can be taken to limit bad ads online. He discussed how he and his co authors scrapped a large amount of ad data, applied a machine learning algorithm, and commensurate statistical results.

Guest

Eric Zeng: Computer-security and privacy researcher whose work has examined online advertising, tracking, problematic ads, and user-facing security and privacy harms.