Podcast Advertising
Today, we are joined by Rob Walch, the VP of Podcast Relations at Libsyn. Libsyn is a popular podcast hosting platform, where the Data Skeptic podcast is hosted. Rob tells us about podcast advertising on the show.
Rob began with what a podcast is and the place of podcast hosting services. He then explained why everyone should have their podcast on Apple Podcast. He also touched on situations where people try to boost their analytics by hiring companies to listen to their podcasts over and over. Rob outlined strategies Libsyn uses to identify such spammy listens.
He then explained how podcasters can monetize their podcasts using Host Read. He also gave some advice on how to increase the number of podcast downloads in a month. In addition, he spoke about the complexities of podcast advertising and the regulations that protect listeners’ data.
Rob then discusses how to engage the podcast audience using surveys. He explained the benefits of surveys in getting a realistic number of engaging listeners. Further to that, he discussed the growth trajectory in the podcasting space and the prospects for the future. He also explained why iOS users have 5 times more podcast listeners than Android users even though there are 5X more Android phones than iPhones.
Rounding up, he spoke about different ways to monetize your podcast beyond getting sponsors. You can reach out to Rob by email or follow him on Twitter @podcast411.
Rob Walch
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups that wrote the IAB V2 podcast guidelines. And is on the Editorial board for Podcast Business Journal.
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