Measuring Web Search Behavior

On the show, Aleksandra Urman and Mykola Makhortykh join us to discuss their work on the comparative analysis of web search behavior using web tracking data. They shared interesting results from their analysis, bordering around the user preferences for search engines, demographic patterns, and differences between how men and women surf the net.

Guests

Aleksandra Urman: "Dr. Aleksandra Urman is a postdoctoral researcher with Social Computing Group, University of Zurich, Switzerland. She holds a PhD in Social Sciences from the University of Bern where she defended her dissertation on comparative aspects of political polarization on online platforms. In her research, Dr. Urman primarily examines biases in algorithmic systems and various aspects of political communication on social media such as computational propaganda, radicalization and polarization. She is also interested in algorithmic governance and information inequalities between internet users. Examples of her work include studies on the communication of far-right groups on Telegram, polarization on Twitter, and the manifestations of ethnic and gender stereotypes in web search results."

Mykola Makhortykh