Adwords with Unknown Budgets

Rajan Udwani, an Assistant Professor at the University of California Berkeley joins us to discuss his work on AdWords with unknown budgets. He discussed the previous approaches to ad allocation, as well as his maiden approach that introduced randomization for better results. Listen for more.

Guest

Rajan Udwani: BIO: Rajan Udwani is an Assistant Professor of Industrial Engineering and Operations Research at UC Berkeley. He holds a B.Tech in Electrical Engineering from IIT Bombay and a PhD in Operations Research from MIT. He works on algorithms for optimization under uncertainty with a focus on revenue management and pricing. His work has been recognized by junior faculty and student paper awards from the Institute for Operations Research and the Management Sciences (INFORMS).