Ad Targeting in Amazon Smart Speakers

While we give attention to textual data on the web, many do not know the unique power of echo interactions with smart devices for ad targeting. Today, our guest, Umar Iqbal joins us to discuss his study on using Amazon Smart Speakers for ad targeting. He gave interesting revelations about how voice data is captured and analysed for ad purposes. Listen to find out more.

Guest

Umar Iqbal: Umar Iqbal is a Postdoctoral Scholar at the Paul G. Allen School of Computer Science & Engineering at the University of Washington. He researches privacy and security with an aim to bring transparency and control on the internet. He is a recipient of CRA/NSF Computing Innovation Fellowship, Graduate Research Excellence Award, and Ada Louise Ballard and Seashore Dissertation Fellowship. His research has been recognized with the best applied research award at the NYU CSAW Symposium 2020. His work has been covered by the popular press including The Verge and CNET.