Ad Blockers Effect on News Consumption

While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.

Guest

Shunyao Yan: Shunyao Yan is an Assistant Professor of Marketing at Santa Clara University’s Leavey School of Business. She received her Ph.D. from the Graduate School of Economics, Finance, and Management at Goethe University Frankfurt, Germany. Shunyao’s research interests include content monetization strategies, digital advertising, and ad blocking. She has published in Journal of Marketing Research and Journal of Service Research.